The Story of KunKala

From the Foothills to the Streets.

Hello, I’m Priytanu Juyal.

My story and the story of KunKala begins in Dehradun, nestled in the serene foothills of the Himalayas. Growing up in Uttarakhand, surrounded by the quiet strength of nature, I learned to appreciate things made with intention and built to last.

This value stood in stark contrast to the fashion world I saw around me.

The Problem: Fast Fashion vs. Unreachable Art For years, style felt caught between two extremes: the disposable cycle of fast fashion that falls apart after a few washes, and the stark, inaccessible world of "high-art" design.

I wanted something else. Something real.

The Vision: Intentional Indian Streetwear KunKala is my answer to that gap. Born from a desire to create a space between the gallery and the street, we focus on Premium Streetwear that tells a story.

We are not a fast-fashion brand. We don't chase every micro-trend. Instead, we create Heavyweight Oversized T-Shirts, Structured Hoodies, and Classic Fits that are meant to be cherished.

Crafted with Purpose (The Details) We believe true style lies in the details. That’s why every KunKala piece is built on three pillars:

• Fabric First: Whether it's our 240 GSM HeavyDuty Cotton, our 400 GSM Winter Fleece, or our luxury Supima® Cotton, we use fabrics that feel substantial and last for years.

• Artistic Soul: Our graphics—from the moody "Distress" to the vibrant "Tokyo Classic"—are designed to be wearable art, not just logos.

• Made in India: We collaborate with skilled artisans who share our vision for quality, ensuring that every stitch respects the craft.

Join the Movement The name KunKala represents a vision to craft a unique aesthetic—one that is thoughtful, timeless, and alive.

Thank you for being here, for choosing quality over quantity, and for believing in a more intentional way of dressing.

With gratitude,

Priytanu Juyal

KunKala