About Us

Hello, my name is Priytanu Juyal.

My story, and the story of KunKala, begins in Dehradun, a city nestled in the serene foothills of the Himalayas. Growing up in Uttarakhand, surrounded by the quiet strength of nature, I learned to appreciate things that are made with intention and built to last. It’s a value that stands in stark contrast to the world of fashion I saw around me.

For years, I felt that style was caught between two extremes: the endless, disposable cycle of fast fashion on one side, and the stark, often inaccessible world of 'clean artsy' designs on the other. I wanted something else. Something real.

KunKala is my dream project, born from a desire to create something for that beautiful space in between.

This is not a fast-fashion brand. We create pieces that are meant to be cherished, to stay in your wardrobe, and to tell a story over time. But we are also not a distant art gallery. Our designs are made for living in—they are wearable, versatile, and seamlessly blend artistic soul with everyday function.

The name, KunKala, represents my personal vision to craft a unique aesthetic. One that is thoughtful and timeless, yet accessible and alive.

Every piece is a collaboration with skilled artisans who share this vision. Together, we create style with substance.

Thank you for being here and believing in a more intentional way of dressing.

With gratitude

Priytanu Juyal